Trending on TikTok: Social Media Survey Insights

How often do you use TikTok?

Daily Several times a week Once a week Rarely Never

Which type of TikTok content do you enjoy the most?

Dance challenges Comedy skits Educational content Cooking/Baking Travel vlogs

Do you follow any TikTok influencers/creators?

Yes, regularly Yes, but not regularly No, I prefer official accounts No, I prefer friends' content I do not use TikTok

Which TikTok feature do you find most engaging?

Filters and effects Duets and collaborations Live streaming Hashtag challenges Discover page

Have you discovered new products/services through TikTok?

Yes, and I purchased them Yes, but I didn't purchase No, not yet I'm not interested in shopping on TikTok I haven't used TikTok for shopping

How does TikTok influence your social media usage?

It's my favorite platform I spend a lot of time on TikTok It's one of many platforms I use I rarely use TikTok I don't use TikTok

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