Which type of products do you enjoy seeing on Instagram?
Fashion Beauty Home decor Fitness Food & Beverage
Which type of Instagram content do you engage with the most?
Stories Posts with carousel images Live videos IGTV videos Reels
What influences your decision to purchase a product seen on Instagram?
Positive reviews Influencer endorsements Interactive content Limited edition items Product demonstrations
Which Instagram feature do you find most useful for shopping?
Shopping tags in posts Shopping in Reels Instagram Checkout Saved collections Shop tab on the profile
How often do you make a purchase directly from Instagram?
Weekly Monthly Occasionally Rarely Never
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