What pain points do you face as a first-time buyer of outdoor and running apparel?
Finding the right size Uncomfortable fabric Limited style options Overpriced items Not durable enough
What features are essential for you in outdoor and running apparel?
Moisture-wicking Breathability UV protection Reflective elements Adjustable fit
How important is sustainability in your choice of outdoor and running apparel?
Very important Moderately important Not a priority
What information do you feel is lacking when purchasing outdoor and running apparel?
Material composition Size guide accuracy Activity-specific suitability Care instructions Environmental impact
What motivates you to buy outdoor and running apparel?
Fitness goals Outdoor activities Comfort and performance Fashion and style Peer recommendations
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