What is your current perception of real estate brands?
Luxurious Trustworthy Modern Innovative Traditional
Which real estate brand comes to mind first?
Keller Williams RE/MAX Century 21 Sotheby's Realty
What influences your perception of real estate brands the most?
Brand reputation Client testimonials Marketing campaigns Agent interactions Media coverage
How important is brand image when selecting a real estate agent?
Critical Important Somewhat important Not very important Irrelevant
What emotions do you associate with real estate brands?
Security Excitement Tranquility Aspiration Confidence
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    Shaping Real Estate Perceptions

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    Perception Matters: Real Estate Brands

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